Dove, those friendly folks who make all sorts of products that you use when you’re at your girlfriend’s house, has created a short film to help demystify the whole “goddess in advertising.” While this ad/film is meant to help women feel better about themselves by revealing all the magic and photoshopping of images to make a regular woman blessed with high cheek bones look drop dead gorgeous in an ad or magazine cover, it is also kind of upsetting for the guys who lust after these ultra-perfect ladies (I’m not one of them). So, I am suggesting that guys watch this video, not to flush your fantasies down the toilet but to let you know that the same thing happens to male models; the makeup, the hair styling, the retouching and all that fun. Next time you look at Men’s Health and see that guy with the perfect abs, just remember that they are probably enhanced by your friendly photo retouching genius at a prepress agency.

 

Check out the video here.