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The Launch: Diesel’s Liquid Courage

Submitted by on February 25, 2009 – 2:08 amNo Comment

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Photos: Courtesy of Diesel

Diesel is preparing to launch a bold follow-up to it’s Fuel For Life fragrance this spring.

Meet Only the Brave, an oriental woody scent that doesn’t play by the rules. It walks the line between clean and dirty, hard and soft, familiar and exotic. This eau is a sexy modern fragrance that mixes the masculine notes of cedar, coriander and leather, with the softness and warmth of amber, labdanum, lavender, violet and styrax.  Stir in some the exotic notes of tolu wood, ebony wood and black rose. Then, add a splash of bright and tangy notes of mandarin orange and lemon on the top and you’ve got a punchy opening that mellows into a sensual scent that will draw people close. It doesn’t overpower like other colognes and isn’t so soft that people might think you borrowed a woman’s perfume. It’s undeniably masculine. And if anyone tries to call it girly, just punch them in the face with the amazing, pale blue, fist-shaped bottle with a brass-knuckle-style logo.

Diesel’s Only the Brave reminiscent of how a man should smell when he’s having happy hour drinks after work. A little dirty, a little musky, but by no means filthy. Perfumers Aliénor Massenet, Olivier Polge and Pierre Wargnye managed to create a fragrance that makes dirty sexy again. Luckily, bravery isn’t required.  All the liquid courage you’ll need is in the bottle.

Key Ingredients

Top Notes: Lemon blosson, Mandarin Orange, Corriander leaves

Middle Notes: Labdanum, Black rose and Lavender

Base Notes: Amber, Tolu wood and Ebony wood.

Look for it this May at Diesel stores and Diesel-Fragrances.com.

$52.50 for 1.7oz,  $65.00 for 2.5 oz.

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