Guys don’t want to admit it, but we need our beauty sleep, too. There’s nothing worse than pushing through a work day on little to no sleep. Your eyes feel heavy, bags form around them and dark circles appear. Suddenly, you go from looking like a leading man to resembling a zombie. Sleep is an important part of repairing and restoring your body–including your skin.

When you don’t get enough sleep, it is hell on your body. According to Harvard Medical School, sleep is important for:

1. 1. Learning and memory: Sleep helps the brain commit new information to memory through a process called memory consolidation. In studies, people who’d slept after learning a task did better on tests later.
   2. Metabolism and weight: Chronic sleep deprivation may cause weight gain by affecting the way our bodies process and store carbohydrates, and by altering levels of hormones that affect our appetite.
   3. Safety: Sleep debt contributes to a greater tendency to fall asleep during the daytime. These lapses may cause falls and mistakes such as medical errors, air traffic mishaps, and road accidents.
   4. Mood: Sleep loss may result in irritability, impatience, inability to concentrate, and moodiness. Too little sleep can also leave you too tired to do the things you like to do.
   5. Cardiovascular health: Serious sleep disorders have been linked to hypertension, increased stress hormone levels, and irregular heartbeat.
   6. Disease: Sleep deprivation alters immune function, including the activity of the body’s killer cells. Keeping up with sleep may also help fight cancer.

Recognizing the importance of sleep, Kiehl’s Since 1851 has released the Midnight Recovery Concentrate, a nighttime serum designed to help restore your skin overnight, making it look better and younger by morning. The serum is 98.9 perecent natural, paraben-free, and included oils of evening primrose and lavender, and moisturizing squalane that works with the skin’s natural oils. Use two to three drops each night before bed and wake up to better-looking skin.

As part of Kiehl’s effort to launch the Midnight Recovery Concentrate, they kick off the Midnight Recovery Diaries today. The Diaries challenge a handful of high-powered insomniacs (including me!) to go to bed before midnight for two weeks while using the new serum. Watch my progress over the two-week challenge and vote for me.

If you’re an insomniac, you’re invited to take part in the challenge as well, just click over to MidnightRecoveryDiaries.com for details.