This post is about three new Neutrogena products for men with sensitive skin…eventually. I promise.

But first, please indulge me: I love product launches. But for the wrong reason.

Speaker 1: “Guys lose their hair, shaving sucks, here’s how we can help.”

Speaker 2: “Try this new whiskey and get your shoes shined in the fancy library we’ve rented just for you.”

Really.

That’s how it went down Johnson & Johnson’s “Men’s Product Showcase” last week. Not that I’m complaining. The whisky earned an A+. But a brand as advanced as J&J, which owns Neutrogena, doesn’t need to butch it up to release a new shave balm for guys with sensitive skin. Leave that to the brands trying to sell guyliner.

Now, about that balm: It’s one of three new products along with a daily moisturizer (SPF 30!) and a shave cream.

Neutrogena already has a line for guys with sensitive skin. Yet these products are now their super-soothing-est because of Pro-Soothe Technology, an awkward name for a handful of good ingredients (soy, glycerine, vitamins).

The lowdown.

The balm is cool and the shave creamy is slippery. They left my post-shave face calm. But the real winner was the Neutrogena Men Sensitive Skin Oil-Free Moisture SPF 30.  To get such a high SPF, I figured the cream would feel like goo—but it doesn’t. It’s lightweight, fragrance-free, and passes the “Slick Test.” I’ve been using it for a week and don’t look or feel like I’m wearing anything.

The high SPF is thanks to Helioplex, the stable blend of broad-spectrum sunblockers in most of Neutrogena’s popular and effective sunscreen products. It’s also the reason why their Sport Spray is always in my dopp kit.

ps: More on that hair-loss news coming soon! Stay tuned.

Neutrogena Men Sensitive Skin Oil-Free Moisture SPF 30, $6.49 (1.7 oz.), visit drugstore.com —Aaron Krach